Record Video Growth for Rubicon Project in First Half of 2018 Driven by Private Marketplace Deals
THE RUBICON PROJECT (RUBI)
Last the rubicon project earnings: 2/26 04:05 pm
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Source: GlobeNewswire
LOS ANGELES, Sept. 10, 2018 (GLOBE NEWSWIRE) -- Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today shared highlights of its video business through the first half of 2018. During this period, Rubicon Project added new video inventory from premium publishers including Univision/FMG, Spotify, Flipboard and Gannett/USA Today Network, and reported that the total number of video buyers on its exchange had eclipsed 23,000. The company also noted that Private Marketplace (PMP) deals contributed significantly to this growth. Key metrics for Rubicon Project’s video business on a year-over-year basis from the first half of 2017 to the first half of 2018 include: Achieved 70 percent growth in ad spend;Reached more than 23,000 video buyers;Added 3 additional DSP partners, bringing the total to 79;Onboarded approximately 200 accounts and 2,000 new sites. In 2018, Rubicon Project has focused on developing its PMP capabilities to enhance programmatic sales tools for d
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