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Stock impact report

How Revolve’s Chief Brand Officer, Raissa Gerona, Is Reshaping The E-Commerce Giant From The Outside In [Forbes]

Revolve Group, Inc. Class A (RVLV) 
Last revolve group, inc. class a earnings: 2/25 04:05 pm Check Earnings Report
Company Research Source: Forbes
Raissa Gerona, Revolve's Chief Brand OfficerCourtesy of REVOLVE GroupWhen Raissa Gerona officially joined Revolve Group in 2014, she wasn’t entirely sure what her role at the company would be. Fresh off of selling Lovers + Friends, a brand she started with Revolve cofounder and co-CEO Michael Mente, to the online fashion behemoth, she already had about seven years of experience working with the retailer in a designer-buyer capacity, and in the wake of the acquisition, she started exploring the world of bloggers and influencers.“At that time, I was really hooked on the concept of a blog; I thought it was so cool thatBryanBoyRumi Neely“When I first pitched the concept of traveling with influencers to Mike and Michael, [Revolve’s co-CEOs], they didn’t really understand why we would just go travel and take a bunch of photos, but I explained to them that there was this thing called Instagram and that it was so perfect for fashion and outfits,” Gerona says. “I said we needed to put all of t Show less Read more
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