The experience dilemma for marketing grads [Toronto Globe and Mail (Ontario, Canada)]
Royal Bank Of Canada (RY)
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Source: Toronto Globe and Mail
The experience dilemma for marketing grads Third-year Ryerson University student Christine Ung aspires to a career in marketing, ideally designing user-friendly websites and apps. But how do postecondary graduates with little professional experience break into a highly competitive industry? “There are not a lot of junior positions available,” says Ms. Ung, who graduates in 221 with an undergraduate business commerce degree, a marketing specialization and a minor in psychology. “You are up against people who have a lot more experience than you, so how are you able to showcase what you are able to do?” Story continues below advertisement In recognition of the hurdles, the Canadian Marketing Association, with support from the Royal Bank of Canada, is developing a new, largely online tool for college and university students to develop networking and other soft skills and to build a portfolio to show prospective employers. “We have always had the professional development for mid-career and
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