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Stock impact report

Budget carrier Ryanair ordered to drop low-emissions ad claims [Reuters]

Ryanair Holdings plc - American Depositary Shares, each representing five Ordinary Shares (RYAAY) 
US:NASDAQ Investor Relations: investor.ryanair.com
Company Research Source: Reuters
Budget carrier Ryanair ordered to drop low-emissions ad claims LONDON/PARIS, Feb 5 (Reuters) - Ryanair Holdings Plc publicity describing the budget carrier as a “low-CO2 emissions airline” has been deemed misleading by Britain’s main advertising watchdog, which ordered its withdrawal on Wednesday. Ryanair print and broadcast adverts last September made environmental claims that were misleading and poorly substantiated and “must not appear again in their current forms”, the Advertising Standards Authority ruled. Under CEO Michael O’Leary, the low-cost airline has tangled repeatedly with advertising authorities - often over discount terms and conditions - and on Wednesday struck an unabashed tone. “Ryanair is delighted with its latest environmental advertising campaign, which communicates a hugely important message for our customers,” spokeswoman Alejandra Ruiz said. “The single most important thing any consumer can do to halve their carbon footprint is switch to Ryanair.” Under pressur Show less Read more
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