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Stock impact report

Beer customers remain loyal despite rising prices, expert says [FOX Business Network]

Boston Beer Company, Inc. (The) (SAM) 
Last boston beer company, inc. (the) earnings: 4/22 04:15 pm Check Earnings Report
US:NYSE Investor Relations: bostonbeer.com/overview
Prices for the fizzy beverage have shot up in recent months, but experts at Bump Williams Consulting, which offers customized analytics and shopper insights across all tiers of the Beverage Alcohol industry, says that doesn't mean beer drinkers are holding off on buying booze. Instead, they're changing their buying habits. Dave Williams, vice president of analytics and insights at Bump Williams Consulting, said the average case price for beer jumped 7% to 8% between October through December 2022. Normally, the increase in a typical year is anywhere between 3% to 5% for the beer category, he said. Williams said the industry has done a good job at insulating consumers from a lot of the rising costs and pressures from manufactures and wholesalers but eventually, "it got to the point where a move had to be made." The fourth quarter was one of the largest prices hikes Williams saw in the category in recent memory given the rising costs from production to delivery and front-door sale Show less Read more
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