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Stock impact report

Dua Lipa christens Truly's first hard seltzer taproom, new drinks: 'Have fun and just be' [USA TODAY]

Boston Beer Company, Inc. (The) (SAM) 
Last boston beer company, inc. (the) earnings: 4/22 04:15 pm Check Earnings Report
US:NYSE Investor Relations: bostonbeer.com/overview
Company Research Source: USA TODAY
heels, Dua Lipa was exuding summer vibes on a sunny LA afternoon. Less than a day before, the London-bred singer/songwriter was in Las Vegas for the Grammys . Now, on an early April afternoon, she lit up the soon-to-open Truly LA, the first taproom from Truly Hard Seltzer and among the first of its kind in the country. Dua Lipa partnered with the boozy beverage brand to promote its taproom as well as a limited-edition Truly variety pack. Launching May 15 and available through July, the new pack features four new flavors: Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Dua Lipa's favorite, Kiwi Mojito Style. "I just wanted it to feel like summer in whatever way I could and that just felt very tropical and blissful," Dua Lipa says of the new flavors. Still under construction when I visited in April, Truly's first brick-and-mortar location felt like an oasis in the heart of the Arts District in downtown LA, even as the singer's glam squad, production and camera crew Show less Read more
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