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Stockreport

Are restaurants going overboard on Instagramable food? [CNN]

STARBUCKS (SBUX)  More Company Research Source: CNN
Last starbucks earnings: 11/1 04:05 pm Check Earnings Report
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PDF Restaurants rise to fame over Instagramable food On its website, Black Tap calls itself the "classic luncheonette modernized for the Instagram age." It serves burgers, fries, craft beer and, of course, its over-the-top $15 milkshakes -- piled high with toppings like candy, cookies, pretzels, cotton candy and even a slice of cake. The restaurant business isn't just about how good the food tastes -- atmosphere and service are important, too. But increasingly, social media is taking on a bigger role and influencing food options offered, restaurant design and marketing. Black Tap's giant and colorful shakes went viral on Instagram. But that wasn't the restaurant's goal when it opened in 2015. "Instagram was something we cared about, but we certainly at the time were not trying to become an Instagram brand," Black Tap owner Chris Barish told CNN Business. "We had a [social media] following before the milkshakes based on our burgers. The milkshakes put it over the top." "There is a lot of [Read more]

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