Gillette's Controversial "Toxic Masculinity" Ad And The Opportunity It Missed [Forbes]
Starbucks Corporation (SBUX)
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Source: Forbes
Gillette's Controversial "Toxic Masculinity" Ad And The Opportunity It Missed With a controversial new ad, Gillette joined the ranks of Nike, Starbucks, Pepsi and others in stirring up a storm of controversy in social and other media. Gillette’s 1:48 video, entitled “ We Believe: The Best Men Can Be Like all brands, Gillette operates in a market defined by a perfect storm of trends designed to make life challenging for brand owners. s have lost trust in all major institutions—government, media and business alike. A generalized fear pervades the daily life of the public, characterized by concerns about healthcare, income and security. A divided society turbocharges the emotional anxiety of these issues. Amidst all this unease, consumers increasingly look to the private sector to step in and play a role in making society better. Echoing this sentiment, Blackrock CEO Larry Fink sent his annual letter Wading into these sensitive issues brings both risks and rewards. Some succeed, as Nike
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SBUX
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- 1/30/24 - Miss
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- 3/25/24 - Form 4
- 3/21/24 - Form 144
- 3/15/24 - Form 4
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