How Canada’s coffee wars are playing out on your smartphone [Business News Network (BNN) Energy & Resources (Canada)]
Starbucks Corporation (SBUX)
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Source: Business News Network
How Canada’s coffee wars are playing out on your smartphone Canadians love their coffee, and they’re increasingly using their beloved smartphones to pay for it. That has sparked a battle between brewers on your smartphone – one that’s only going to heat up even more. According to the Coffee Association of Canada, 44 per cent of coffee drinkers got their daily caffeine fix outside their homes in 2017. That's up from 38 per cent in 2015. For coffee brands like Starbucks Corp. ( SBUX.O ), Restaurant Brands International Inc.'s Tim Hortons ( QSR.TO ), and McDonald’s Corp. ( MCD.N ), that trend has created an enormous opportunity. Not only does it open the door to selling more coffee, but it also gives these brands a better way to track customers’ purchases through mobile apps. Big chains are enticing customers to order online by giving those orders priority and offering rewards through their respective loyalty programs. "In North America, roughly 40 per cent of all of our sales in our sto
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