Strong opening for ‘Crazy Rich Asians’ could mean the romantic comedy is making a comeback [CNBC]
comScore, Inc. (SCOR)
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Source: CNBC
Emma McIntyre | Getty Images The cast of 'Crazy Rich Asians' (L-R): Ken Jeong, Jon M. Chu, Jimmy O. Yang, Sonoya Mizuno, Gemma Chan, Michelle Yeoh, Henry Golding, Awkwafina, Constance Wu, Chris Pang, Nico Santos, Ronny Chieng, and author Kevin Kwan. By winning the box office this past weekend, Crazy Rich Asians proved to Hollywood that the world is ready and hungry for films led by Asian casts. But the film's success could also mean a comeback for the big-screen romantic comedy. The film's debut exceeded box-office expectations, with most recent numbers from Warner Bros. putting it at $35.3 million for the first five days, including $26.5 million from Friday to Sunday, according to comScore. Crazy Rich Asians opened in 3,384 theaters and cost a modest $30 million before marketing. By contrast, The Joy Luck Club, the last major Hollywood film with a majority Asian cast, played in no more than 600 theaters after its 1993 release. Films like
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