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Stock impact report

Shoe Carnival Names McCann Agency of Record to Elevate Brand Engagement

Shoe Carnival, Inc. (SCVL) 
Last shoe carnival, inc. earnings: 3/25 04:05 pm Check Earnings Report
Company Research Source: Business Wire
Diversified and Integrated Marketing Team to Enhance Shoe Carnival’s Reach with Customers DETROIT--(BUSINESS WIRE)-- Shoe Carnival, one of the nation’s largest family footwear retailers, has selected McCann as its agency of record for integrated marketing services. The McCann team will include specialty agencies Compass Point (Media AOR), Casanova (Hispanic strategy, media and creative), MRM//McCann (digital strategy and technology) and Momentum/Chase (Shopper Strategy). “We’re excited to partner with McCann on our ambitious strategic brand and customer-centric initiatives to expand Shoe Carnival’s relationships with customers,” said Mark Worden, Shoe Carnival’s Chief Strategy and Marketing Officer. “The depth of marketing resources and quality of McCann’s integrated team will propel us forward as we look to inspire and connect with customers.” James Ward, president of McCann Detroit Show less Read more
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