DTC Brands Get A Lot Of Attention And Are Growing Fast [Forbes]
SmileDirectClub, Inc. (SDC)
Last smiledirectclub, inc. earnings: 2/25 04:03 pm
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Source: Forbes
DTC Brands Get A Lot Of Attention And Are Growing Fast Direct to Consumer (DTC) brands are growing very fast. What was once a cottage industry now is a recognized market with companies growing quickly and attracting a loyal clientele. Some literally started out of a kitchen; others had the backing of a manufacturer to gain traction. Our study shows that DTC companies are growing and are becoming a competitive factor in the retail industry. Radar, a leading advertising intelligence and sales enablement platform, released data summarizing DTC spending by leading companies. DTC advertising increased 50% in the past year. The recent second quarter 2019 study found that a small group of companies account for most of the advertising; five of them accounted for more than half of all DTC ad spend in that period. The ten top DTC advertisers were: 1. SmileDirectClub 2. DoorDash 3. 23andMe 4. Poshmark 5. UNTUCKit 6. Touch of Modern 7. Hims 8. Casper Sleep 9. Stitch Fix 10.Third
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