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Stock impact report

In-home teeth straightening can save thousands. But brace yourself for the risks [Los Angeles Times (CA)]

SmileDirectClub, Inc. (SDC) 
Last smiledirectclub, inc. earnings: 2/25 04:03 pm Check Earnings Report
Though Anna Rosemond, now 33, had braces when she was young, a couple of years ago she noticed her teeth were again starting to crowd. So when she saw a Groupon deal for SmileDirectClub, she jumped on it. “I thought, ‘This looks like a really cool way to do braces,’” said Rosemond, who made her own teeth impressions with putty and used a “smile stretcher” ? a device that pulls apart the lips and cheeks ? to take pictures of her mouth. A few weeks after she submitted the items, plastic aligners arrived in the mail, beginning what the company describes as Rosemond’s “smile journey.” On that trip, there would be no time-consuming visits to a dental office, as her treatment would be overseen online through a SmileDirectClub-affiliated dentist or orthodontist — at a current cost of only $85 a month and a $250 down payment, according to the company’s website. Initially, she said, the aligners sent in 2017 seemed to be working. But over time, Rosemond said, “my teeth were literally moving at Show less Read more
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