Teeth aligning company SmileDirectClub is using NDAs to stifle bad reviews online [The Verge]
SmileDirectClub, Inc. (SDC)
Last smiledirectclub, inc. earnings: 2/25 04:03 pm
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Source: The Verge
SmileDirectClub report from The New York Times An excerpt of a SmileDirectClub NDA included in the NYT For its story, SmileDirectClub has been the subject of more than 1,670 Better Business Bureau complaints since 2014. In contrast, Align nology, which makes the Invisalign teeth aligners SmileDirectClub’s aggressive tactics to shut down negative online conversation about its products also bring to mind tactics used by online mattress company Casper, as chronicled by Fast Company Casper sued three mattress bloggers who recommended other mattresses over Casper, alleging false advertising and deceptive practices. (Casper claimed the mattress bloggers were not properly disclosing financial relationships with companies whose products they were promoting over Casper’s.) Eventually, all three sites settled with Casper, though two of them took down their negative reviews and one was bought by a company that had financial support from Casper shortly before the settlement was finalized.
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