United Kingdom (UK) Insurance Aggregators Market Report 2021: Advertising Spend is High for Three of the Four Leading Aggregators, with Confused.com Leading the Way - ResearchAndMarkets.co...
Sea Limited American Depositary Shares, each representing one Class A Ordinary Share (SE)
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Source: Business Wire
DUBLIN--(BUSINESS WIRE)--The "United Kingdom (UK) Insurance Aggregators 2021" report has been added to ResearchAndMarkets.com's offering.This report explores the ever-changing consumer purchasing behavior through price comparison sites.It identifies the most influential factors for customers when selecting a policy through this channel and reveals the brand strategies of the four leading sites. Their distinct approaches to advertising are also highlighted, as well as the key factors that will influence the market over the coming years, including regulation and new technology.The percentage of consumers conducting research on price comparison websites (PCW) at renewal increased for motor, while home, travel, and pet insurance saw declines. Motor insurance, the biggest market for aggregators, posted a rise of 1.5 percentage points. However, this trend was not replicated in the number of purchases made through the channel, however, with both motor and pet recording declines. Confused
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