SeaWorld unveils a $100 annual pass, hoping to attract Southern Californians [Los Angeles Times (CA)]
SeaWorld Entertainment, Inc. (SEAS)
Last seaworld entertainment, inc. earnings: 2/26 06:30 am
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Source: Los Angeles Times
Will SeaWorld's new $99.99 annual pass draw more visitors to the park? SeaWorld San Diego , which has been struggling to reverse its slumping attendance, announced Wednesday that it would introduce a new $99.99 annual pass designed to induce repeat visits from the Southern California market. While the theme park will also be offering an even lower priced pass called the Fun Card, at $89.99, that promotion does not include daily parking at $17 and it also comes with certain blackout days. It will be available for advance purchase starting Thursday and will be valid through 2018. The park decided to focus on making visits more affordable for regular visitors from throughout the Southern California region rather than deeply discount single day tickets, park president Marilyn Hannes said. The new $99.99 offering, which represents a $60 discount off the previous year-round pass and includes in-park discounts, will go into effect on Thursday. “In our research, affordability is c
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SEAS
Earnings
- 11/8/23 - In-Line
SEAS
Sec Filings
- 2/13/24 - Form SC
- 2/13/24 - Form 8-K
- 2/13/24 - Form SC
- SEAS's page on the SEC website