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Stock impact report

Bringing a Personal Touch to Plus-Size Fashion [The New York Times]

Stitch Fix, Inc. - Class A (SFIX) 
Last stitch fix, inc. - class a earnings: 3/9 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.stitchfix.com
A 2016 study in the International Journal of Fashion Design, Technology and Education found that the average American woman wore a size 16 or 18. Yet annual spending on larger-size apparel accounts for only 16 percent of the $112 billion market in the United States because the inventory was not available. “We’re getting bigger, but the business hasn’t gotten bigger,” Marshal Cohen, a retail industry analyst at the NPD Group, said. That has begun to change. Spurred by an underserved market, along with a heightened emphasis on inclusiveness in the fashion industry, new retailers are sensing an opportunity. E-commerce businesses that rent, as well as sell, larger sizes have grown. With some focusing on moderately priced clothes and others concentrating on the designer market, these sites are finding an eager audience. Social media influencers like Jordyn Woods and Tess Holliday and actresses like Rebel Wilson and Chrissy Metz have also raised the profile of this mar Show less Read more
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