A Dot-Com Era Survivor Is Back With Minted, A $700M Stationery Startup For The Instagram Generation [Forbes]
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Source: Forbes
A Dot-Com Era Survivor Is Back With Minted, A $700M Stationery Startup For The Instagram Generation O n a morning half-choked by smoke from the nearby California wildfires, Mariam Naficy, the CEO of Minted, unlocks the heart of her growing design empire. And is it ever dull. Absent are the bold printed pillows and the bookshelves made from reclaimed scaffolding found elsewhere in Minted’s San Francisco offices, the better to advertise the 10-year-old company’s design pedigree. The only decorations on the room’s industrial gray walls are 4-by-8-foot poster boards, each pinned with around 100 printed designs. Inside this antiseptic merchandising room, the output of the company’s secret technology, a crowdsourcing system that combines the collective intelligence of consumers with Minted’s own data-fueled algorithm of what sells best, is on display. The public has voted for these save-the-date cards, children’s murals and living room paintings, all created by a network of designers who’ve
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