Sweetgreen, Inc. Class A (SG)
SG moved a median of 0.00% 30 minutes after news, and -0.04% by the close. How SG actually reacts to news — the realized, point-in-time move the market made, measured across 416 labeled events over the last three years with zero look-ahead.
SG’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.08% | 54% | 416 |
| 30-min | 0.00% | 50% | 416 |
| 60-min | -0.21% | 45% | 416 |
| to close | -0.04% | 48% | 411 |
| Middle 50% of SG reactions | -1.28% to +1.09% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 416 |
Half of all Sweetgreen, Inc. Class A news events land between -1.28% and +1.09% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How SG reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 21 | -0.54% | 48% | -1.13% |
| Analyst downgrades | 27 | +0.66% | 56% | +1.59% |
| Coverage initiations | 25 | -1.20% | 16% | +0.90% |
| Rating reiterations | 126 | -0.24% | 40% | +0.18% |
| Price-target raises | 35 | -0.07% | 46% | +0.49% |
| Price-target cuts | 42 | +0.09% | 50% | +1.12% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how SG ranks against every other measured name →
That’s how SG usually reacts — get an email when it moves on news →Email me when SG moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to SG's baseline. Nothing else.
Recent SG events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Sweetgreen Refreshes its Housemade Beverage Lineup with New Flavors | Press release | Business Wire | -1.11% | +3.49% | |
| Sweetgreen Announces Lauren Crowley as Chief People Officer | Press release | Business Wire | -0.11% | +5.51% | |
| Sweetgreen to Announce Third Quarter 2026 Results on November 5, 2026 | Press release | Business Wire | -0.11% | +5.51% | |
| Sweetgreen Names Molly Baz Its First Chef in Residence, Debuting Three New Lunch Orders | Press release | Business Wire | +0.66% | +4.17% | |
| Sweetgreen Makes Its Northeast Florida Debut With First-Ever Jacksonville Location Opening at St. Johns Town Center | Press release | Business Wire | -1.33% | -2.66% | |
| Sweetgreen Makes Brussels the Object of Desire in New “Fall’s Best Dressed” Campaign | Press release | Business Wire | +3.45% | +5.49% | |
| Sweetgreen to Plant Roots in Salt Lake City with First Utah Location Opening September 8 | Press release | Business Wire | -0.23% | -2.93% | |
| Form 8-K Sweetgreen, Inc. For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | +0.42% | +0.43% | |
| Sweetgreen Expands Its “sweetlane” Footprint With First-Ever East Coast Location Opening in McLean, Virginia | Press release | Business Wire | +0.26% | +0.87% | |
| Sweetgreen and Fishwife Bring Tinned Fish to the Menu for the First Time, with Summer Niçoise | Press release | Business Wire | +0.64% | -0.92% | |
| Form 10-Q Sweetgreen, Inc. For: Jun 28 | SEC filing · Form 10-Q | SEC EDGAR | -7.88% | -3.23% | |
| Form 8-K Sweetgreen, Inc. For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | -7.88% | -3.23% | |
| Sweetgreen, Inc. Announces Second Quarter 2026 Financial Results | Press release | Business Wire | -7.88% | -3.23% | |
| Sweetgreen to Announce Second Quarter 2026 Results on August 6, 2026 | Press release | Business Wire | -1.27% | +2.80% | |
| Sweetgreen Celebrates Peak Peach Season With New Limited-Time Alice Waters’ Peach & Goat Cheese Salad | Press release | Business Wire | -0.73% | -5.38% | |
| Sweetgreen Opens Its First-Ever Nashville Location in the Gulch | Press release | Business Wire | +0.00% | +0.17% | |
| Form 8-K Sweetgreen, Inc. For: Jun 11 | SEC filing · Form 8-K | SEC EDGAR | +0.79% | +3.98% | |
| Sweetgreen Knows You Wait All Year for This | Press release | Business Wire | +4.84% | +7.67% | |
| Sweetgreen to Participate in Upcoming Investor Conference | Press release | Business Wire | +6.10% | +5.32% | |
| Sweetgreen Appoints Cindy Olsen as Chief Strategy Officer | Press release | Business Wire | +2.02% | -6.56% | |
| Form 10-Q Sweetgreen, Inc. For: Mar 29 | SEC filing · Form 10-Q | SEC EDGAR | +3.48% | -0.71% | |
| Form 8-K Sweetgreen, Inc. For: May 07 | SEC filing · Form 8-K | SEC EDGAR | +3.48% | -0.71% | |
| Sweetgreen, Inc. Announces First Quarter 2026 Financial Results | Press release | Business Wire | +3.48% | -0.71% | |
| Sweetgreen Brings Wraps Nationwide in Its Biggest Launch Yet | Press release | Business Wire | +0.36% | -1.58% | |
| Sweetgreen Names Ryan Slemons Chief Development Officer | Press release | Business Wire | -0.22% | +0.88% | |
| Sweetgreen Debuts New “Faces of the Farm” Feature on Texas Farmer Who Built an Organic Farm Against the Odds | Press release | Business Wire | +0.91% | +2.43% | |
| Form ARS Sweetgreen, Inc. For: Dec 28 | SEC filing · Form ARS | SEC EDGAR | -1.33% | -2.06% | |
| Form DEF 14A Sweetgreen, Inc. For: Jun 11 | SEC filing · Form DEF | SEC EDGAR | -1.33% | -2.06% | |
| Form DEFA14A Sweetgreen, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | -1.33% | -2.06% | |
| Sweetgreen to Announce First Quarter 2026 Results on May 7, 2026 | Press release | Business Wire | +0.87% | -1.92% | |
| Sweetgreen Continues Menu Innovation with New KBBQ Chicken Offering | Press release | Business Wire | +0.58% | -4.81% | |
| Sweetgreen Brings Sunshine to Spring Menu with the New Chicken Sesame Crunch | Press release | Business Wire | +0.20% | +1.95% | |
| Sweetgreen to Participate in Upcoming Investor Conferences | Press release | Business Wire | +2.21% | +5.89% | |
| Form 10-K Sweetgreen, Inc. For: Dec 28 | SEC filing · Form 10-K | SEC EDGAR | +0.52% | -3.48% | |
| Form 8-K Sweetgreen, Inc. For: Feb 26 | SEC filing · Form 8-K | SEC EDGAR | +0.52% | -3.48% | |
| Sweetgreen, Inc. Announces Fourth Quarter and Fiscal Year 2025 Financial Results | Press release | Business Wire | +0.52% | -3.48% | |
| Sweetgreen Expands Beyond the Bowl with the Launch of Wraps | Press release | Business Wire | +0.00% | +0.56% | |
| Sweetgreen is “Here For The Bowl” | Press release | Business Wire | +2.01% | -8.82% | |
| Feta Joins Sweetgreen’s Menu Alongside New Winter Harvest Bowl | Press release | Business Wire | +0.00% | +0.99% | |
| Sweetgreen to Announce Fourth Quarter and Full Year 2025 Results on February 26, 2026 | Press release | Business Wire | -1.57% | -3.62% | |
| Sweetgreen Launches New Menu in Collaboration with Function Health, Designed by Dr. Mark Hyman | Press release | Business Wire | +4.59% | +8.30% | |
| Form 8-K Sweetgreen, Inc. For: Dec 29 | SEC filing · Form 8-K | SEC EDGAR | +4.59% | +8.30% | |
| Sweetgreen Completes Sale of Spyce to Wonder | Press release | Business Wire | +0.90% | -2.54% | |
| After 20 Years, Sweetgreen Announces the Retirement of Co-Founder and Chief Brand Officer Nathaniel Ru | Press release | Business Wire | +1.89% | +2.47% | |
| Sweetgreen Launches ‘Tis the Seasoned $10 Harvest Bowl with Blackened Chicken | Press release | Business Wire | -1.63% | -3.27% | |
| Sweetgreen Makes Its Sacramento Debut with Two New Locations | Press release | Business Wire | -0.46% | +2.31% | |
| Sweetgreen Highlights Fourth-Generation Freitas Brothers Farms in New Faces of the Farm Feature | Press release | Business Wire | +0.44% | -3.07% | |
| Sweetgreen Launches First-Ever 106g Power Max Protein Bowl, Expanding Its Protein-Forward Menu Alongside New Caramelized Garlic Steak Entrées | Press release | Business Wire | +0.35% | +3.48% | |
| Sweetgreen Grows Its “Sweetlane” Footprint with First-Ever Infinite Kitchen Drive-Thru Opening in Costa Mesa | Press release | Business Wire | +1.09% | -2.61% | |
| Sweetgreen Launches Macro Tracking Tool to Fuel the Protein Era | Press release | Business Wire | -4.56% | -6.54% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the SG section they belong to.
Where else SG is measured.
SG earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is Sweetgreen, Inc. Class A's median reaction calculated?
Every labeled SG news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 416 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of SG's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does SG's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.