This Apparel Brand Challenges the Athletic Community To Go Eco-Friendly [Forbes]
SGS SA ADR (SGSOY)
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Source: Forbes
This Apparel Brand Challenges the Athletic Community To Go Eco-Friendly Ably argues that natural fibers can do what synthetic athleisure clothes do: cut down on stains, odor, and sweat. “We know athletes especially are demanding high-performance clothing that’s breathable and functional, so we’ve worked closely with Zenkai Sports’ founders, Doug Lynch and Tim Gobet, over the last year, and we know that they share our sustainable mindset and values in delivering consumer needs without jeopardizing the welfare of our health or the environment,” says Raj Shah, co-founder of Ably. Most consumers don’t think about the chemicals on their clothes. But to get athleisure wear to be moisture wicking, and water-resistant, chemicals are widely used in the industry. DWR, a durable water repellant finishing process, often used on jackets, is now avoided by industry veterans like Patagonia, Nau, Mammut, and North Face to cut down on chemical exposure. Instead, more bio-based alternatives are substit
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