Shake Shack’s Culinary Director Is Dreaming Up New Menu Items Around the World [Fortune]
Shake Shack, Inc. Class A (SHAK)
Last shake shack, inc. class a earnings: 2/24 04:05 pm
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Source: Fortune
Pinterest One of the keys to Shake Shack’s supernova success But another key to Shake Shack’s success in those new markets is knowing how to read the room and catering to what the locals want. Shake Shack’s culinary director, Mark Rosati, travels the world routinely, researching flavors for creating new menu items. When Shake Shack prepares to enter a new market, Rosati first eats at many of the local fine-dining—or at least foodie-minded—restaurants in town, seeking inspiration for a new spin on the Shake Shack menu in that market. “What I try to do primarily is find ways of connecting that Shack or that city with the culinary culture that’s already there,” says Rosati. “Part of the job is to make sure that the burger as people know from the New York City area is the same in those cities or countries.” Among Shake Shack’s most recent expansions this year were new locations in Manila, Singapore, and Mexico City. In Manila, you can pick up a calamansi limeade you won’t be able to find
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