Nat Geo, Forbes, And Lessons For Growing Iconic Media Brands [Forbes]
VictoryShares Protect America ETF (SHLD)
US:NASDAQ Investor Relations:
searsholdings.com/invest
Company Research
Source: Forbes
La Jolla, California, USA - September 16, 2011: National Geographic magazines taken in a studio. Creating and maintaining the health of a beloved brand is the Holy Grail for marketers and the companies that employ them. The recent bankruptcy of Sears demonstrates how painful it is to live through the demise of a long-established brand. Without the proper nourishment and innovation, even the most iconic of brands is vulnerable. The environment for legacy brands has likely never been more challenging, with Sears’s troubles hardly represent an isolated case. Look at some of the instantly recognizable brands that have disappeared (or all but) just in the last couple of years: Toys R Us, The Limited, Hostess and Necco Wafers (the latter most particularly painful for us native New Englanders). Media brands with a proud heritage have suffered more than their fair share of elimination and reduced relevance. Long and strong identification in major metropolitan
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