A Retail Revival? One-Third of Americans Plan to Hit Brick-and-Mortar Stores on Black Friday [Fortune]
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Source: Fortune
By Emily Gillespie 7:12 PM EST While the day after Thanksgiving has proved less and less important for retailers in recent years, a new consumer poll points to a more promising Black Friday 2018. More than one-third of Americans plan to shop on Black Friday this year, a Reuters/Ipsos poll showed . Of those braving the sales, a majority plan to buy at least half of their holiday purchases on the day. The numbers may excite some retailers, however, brick-and-mortar stores will still be contending with cyber deals from online giants such as Amazon . While 38% of people polled said they’re showing up to shop the Black Friday deals, 37% of consumers said they plan to shop primarily or totally online, Reuters reported. Consumer spending over the Thanksgiving weekend, which is considered be the start to the holiday shopping season, has
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