EndDD.org Releases New Distracted Driving PSA
Selective Insurance Group, Inc. (SIGI)
Last selective insurance group, inc. earnings: 1/30 04:15 pm
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Source: PR Web
SWEDESBORO, N.J. (PRWEB) June 11, 2021 When developing the messaging of the PSA, EndDD.org enlisted the help of more than 100 Selective Insurance employees to choose the ending of the video."There is tremendous hypocrisy around distracted driving," said Joel Feldman, co-founder of EndDD.org. "While 88 percent of people say that distracted driving is their biggest safety concern, 45 to 60 percent of drivers still text from behind the wheel. To better reach seasoned drivers who choose to drive distracted, especially parents, we must speak to core values such as respecting others. That's what this video does."In the video, a mom picks up her son from soccer practice, asks if he drank enough water, and reminds him to put his seat belt on. When the son tells his mom that she is being overly protective, she responds that it's her job. Later, the mom responds to a text message while driving and the son asks, "Mom, you would do anything to keep me safe, wouldn't you?" The mom agrees and then
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