Just How Big Is Natural Wine In America? [Forbes]
SVB Financial Group (SIVB)
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Source: Forbes
Just How Big Is Natural Wine In America? Menus from Los Angeles to Portland, Maine are featuring natural wines like never before. And just this month, the James Beard Foundation named Frenchette, a New York bistro known for its low-intervention wine list, as Best New Restaurant. But the financial state of the so-called natural wine movement is hard to track. "Natural wine" is anything that uses little to no commercial additives and preservatives during the fermentation and bottling process. The grapes used are often farmed with the full ecosystem in mind. It can take lots of different forms: labels tout biodynamic farming certifications or organic grape certifications, and sometimes they list the additives they avoid, like sulfites, a common but controversial preservative included to prevent oxidation and spoilage. "There's no good data because there's no good definition for natural wine," says Rob McMillan, the founder of Silicon Valley Bank's wine division. "I believe we will see a
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