Olympics: Sony wins Tokyo 2020 broadcast rights in India, subcontinent [Reuters]
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Source: Reuters
Olympics: Sony wins Tokyo 2020 broadcast rights in India, subcontinent | Reuters 2 Min Read MUMBAI (Reuters) - Sony Pictures Networks India (SPN) has won the broadcast rights in India and the subcontinent for next year’s Tokyo Olympics, the International Olympic Committee (IOC) said on Thursday. SPN, owned by Sony Corp, was awarded the rights across all media platforms and will also broadcast the Winter Youth Olympic Games in Lausanne next year. The Pyeongchang Winter Games were not broadcast on television channels in India and were only available on the IOC’s own Olympic channel and digital platforms. India’s huge market is a major draw for sponsors and advertisers. “As a dynamic sports and media market, India and the subcontinent is an important strategic region for Olympic broadcasting,” IOC President Thomas Bach said in a statement. “The IOC is pleased to be working with Sony Pictures Networks India to collaborate together to bring the best coverage of Tokyo 2020 and the Youth Oly
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