Sony to expand Chinese game incubator in Microsoft head-to-head [Reuters]
Sony Group Corporation American Depositary Shares (SONY)
Company Research
Source: Reuters
HONG KONG, Nov 22 (Reuters) - Sony Group Corp (6758.T) said on Tuesday it plans to expand a programme to identify and incubate Chinese-made games, in a race with Microsoft Corp (MSFT.O) to tap China's gaming market. The programme will invest more than 1 million yuan ($140,080) in each game it enrols, and will not only fund small teams but also big teams with dozens of engineers or more, Bao Bo, Sony's director of China game production, said. The Japanese tech giant's plans were made public during an event live-streamed from the southwestern Chinese city of Chengdu to re-launch the China Hero Project programme, which ground to a halt due to COVID-19. "The scale of the third season will far exceed the previous two," Bao said, adding that Sony will publish some games and its PlayStation Studios will support enrolled projects. Sony said that it will be the publisher of Lost Soul Aside and Convallaria, two games enrolled in the previous two seasons. The China Hero Project unveil
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SONY
Earnings
- 2/15/24 - Beat
SONY
Sec Filings
- 4/12/24 - Form 6-K
- 4/3/24 - Form 6-K
- 3/29/24 - Form 6-K
- SONY's page on the SEC website