Columna: La ‘Noche del curling en Estados Unidos' destaca el peculiar pero popular deporte olímpico [Los Angeles Times (CA)]
Spectrum Brands Holdings, Inc. (SPB)
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Source: Los Angeles Times
El curling disfrutó de un momento en los Juegos Olímpicos de Invierno 2018 cuando el equipo masculino de Estados Unidos se recuperó de un mal comienzo para derrotar a la favorita Suecia y ganar la primera medalla de oro para EE. UU. en este deporte. La retransmisión de la final de la medalla de oro por parte de la NBCSN se emitió de la 1:30 a.m. hasta las 3:00 a.m., hora del este, y obtuvo la segunda mejor audiencia nocturna de la historia de la cadena de televisión por cable, testimonio del poder hipnotizador de las escobas que barren a toda prisa o de la novedad de un deporte que parece algo que podrías hacer en tu patio trasero si este tuviera hielo. Si no fuera así, el tejo sería lo más parecido. Poner micrófonos a los competidores resultó ser una idea brillante, ya que captó las sesiones de estrategia y las riñas, y logró que los participantes fueran fácilmente identificables. “Hay un gran elemento humano, además creo que la gente realmente siente que te conoce”, dijo John S
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