Elliott: 'Curling Night in America' casts spotlight on quirky but popular Olympic sport [Los Angeles Times (CA)]
Spectrum Brands Holdings, Inc. (SPB)
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Source: Los Angeles Times
Curling enjoyed a moment at the 2018 Winter Olympics when the U.S. men’s team rallied from a poor start to defeat favored Sweden and win the first U.S. gold medal in the sport. NBCSN’s telecast of the gold medal finale aired from 1:30 a.m. to 3 a.m. Eastern time and earned the second-best late-night ratings in the cable network’s history, testament to the mesmerizing power of briskly sweeping brooms or the novelty of a sport that seems like something you could do in your backyard if your backyard had ice. If not, shuffleboard would be the next-best thing. Putting microphones on the competitors proved a brilliant idea, capturing strategy sessions and spats and making the participants easily relatable. “There’s a huge human element to it, and I think people really feel they get to know you,” said John Shuster, who determined the U.S. strategy as the team’s skip. “When you’re watching major sports, like an NFL game, they’ll mike up one player, and you get to see a little bit more into th
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SPB
Earnings
- 2/8/24 - Beat
SPB
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- 2/13/24 - Form SC
- 2/12/24 - Form SC
- 2/9/24 - Form SC
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