Trump agency's social media reach outpaces MSNBC, CNN viewership, DHS says [FOX News]
Sprout Social, Inc - Class A (SPT)
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Source: FOX News
The 's reach across multiple social media platforms surpassed that of MSNBC and CNN this past summer, with DHS media impressions reaching millions. Fox News Digital exclusively obtained metrics on primary channel outreach through at DHS, which revealed the agency's social media impressions and engagement are far beyond the daily viewership of MSNBC and CNN. In July, DHS social media accounts earned roughly 6,395,700 daily impressions across channels. MSNBC averaged approximately 502,000 daily viewers and 738,000 viewers in prime time, and CNN averaged an estimated 333,000 daily viewers and 440,000 viewers in prime time, according to reports and data from Nielson Media Research In June, DHS social media accounts earned roughly 3,390,600 daily impressions across channels. MSNBC averaged approximately 593,000 daily viewers and 955,000 viewers in prime time, and CNN averaged an estimated 450,000 daily viewers and 642,000 viewers in prime time. The metrics compiled by DHS come
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