Square Releases “Growth of Mobile and Conversational Commerce Report” Alongside Advanced Features for Square Messages
Block, Inc. Class A, (SQ)
Last block, inc. class a, earnings: 2/26 04:05 pm
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Source: Business Wire
Findings from Square and Wakefield Research reveals that nearly 40% of businesses aren’t utilizing mobile commerce technologies, despite vast benefits and increasing consumer usage SAN FRANCISCO--(BUSINESS WIRE)--Today, Square released its Growth of Mobile and Conversational Commerce Report, revealing the opportunities and challenges businesses face as they expand into new commerce channels. To uncover these insights, Square surveyed consumers and business owners across the U.S. on their behaviors and sentiments, both now and in the future.Mobile and conversational commerce, such as shopping experiences that are powered on phones, continues to be on the rise among consumers who increasingly expect convenient, seamless interactions with the businesses they frequent — most often from their mobile devices.Younger generations are most attuned to using phones to make purchases, with Millennials and Gen Z more likely to prefer texting with a business at 41% and 40% respectively.Nearly al
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