Sequential Brands Group Announces New Collaboration Between Heelys and the Harlem Globetrotters
Sequential Brands Group, Inc. (SQBG)
Last sequential brands group, inc. earnings: 11/8 08:00 am
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ir.sequentialbrandsgroup.com
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Source: GlobeNewswire
NEW YORK, March 07, 2019 (GLOBE NEWSWIRE) -- Today, Sequential Brands Group, Inc. (“Sequential” or the “Company”) (Nasdaq:SQBG) announced an exciting new collaboration between Heelys and the world famous Harlem Globetrotters. The relationship kicked-off last week and includes experiential activations of the Heelys brand at Harlem Globetrotters games both in the U.S. and abroad, a special shoe collaboration, the creation of an exclusive online content series and a unique school curriculum integration. During each game, select Harlem Globetrotters stars will wear Heelys on the court for a unique script integration. The integration complements the theme behind Heelys current marketing campaign which highlights that, “Heelys aren’t just shoes. Heelys are an attitude, a way to express themselves, push their own boundaries and experience their world around them in a unique way.” “This is an extension of our mission to delight, entertain, and most importantly, bring families closer tog
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