Martha Stewart getting into the floral subscription business [MarketWatch]
Sequential Brands Group, Inc. (SQBG)
Last sequential brands group, inc. earnings: 11/8 08:00 am
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Source: MarketWatch
Martha Stewart getting into the floral subscription business The Martha Stewart brand has partnered with BloomsyBox.com on a subscription floral business. Starting at $49.99 per month, customers can subscribe for themselves or send flowers as a gift, choosing from a small, medium, or large bouquet of roses. Martha Stewart and BloomsyBox plan to expand to other flowers in 2019. Martha Stewart is part of the Sequential Brands Group Inc. SQBG, +4.17% portfolio. Sequential Brands shares are up 4% in Monday trading, but down nearly 44% for the year to date. The S&P 500 index SPX, +1.05% is up 4% for 2018 so far. Have breaking news sent to your inbox. Subscribe to MarketWatch's free Bulletin emails. Sign up here.
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