Sequential Brands Group Relaunches Caribbean Joe Brand
Sequential Brands Group, Inc. (SQBG)
Last sequential brands group, inc. earnings: 11/8 08:00 am
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Source: GlobeNewswire
NEW YORK, July 09, 2019 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG), the owner of the Caribbean Joe® brand, announced today that it has signed several new partnerships for the brand in categories such as fragrance, kid’s swimwear, women’s pajamas and loungewear, and men’s and women’s sportswear. “This relaunch is the culmination of work we’ve done to refresh the iconic Caribbean Joe brand with a more modern sensibility while not losing its accessible, laidback attitude that consumers love,” said Karen Castellano, President of Sequential Brands Group’s Fashion Division. “We’ve elevated our partners across several new categories and now have one cohesive design and print strategy across the brand.” As part of the relaunch, the Company has signed a new partnership with Levy Group for men’s and women’s sportswear. Commenting on this
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