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Adobe Enters Multi-Year Partnership with Premier League as Official Digital Fan Experience Partner [Yahoo! Finance]
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Copyright: photogearch / 123RF Stock Photo Adobe Inc. (NASDAQ:ADBE) finalized a multi-year partnership with the Premier League on July 10, 2025, making it their official creativity and digital fan experience partner. Powered by Firefly's generative AI, Adobe Express will be used across the Premier League's digital platforms, allowing fans to create personalized content for the Fantasy Premier League and receive real-time experiences via Adobe Experience Cloud tools. This partnership comes ahead of a strong Q2 performance by Adobe Inc. (NASDAQ:ADBE), where Adobe Express' usage tripled, Firefly traffic grew 30% sequentially, and paid subscriptions doubled. Looking at the next quarter, the company expects to break the record with a $5.9 billion revenue. Adobe Inc. (NASDAQ:ADBE), an American computer software company, serves creators, marketers, and corporations across a diverse range of industries with AI-integrated content, document, and customer experience platforms. While we
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