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Publishing Industry Under Attack: Global AI Bot Activity Surges by 300%, Akamai Report Finds
Last akamai technologies, inc. earnings: 4/28 04:01 pm
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US:NASDAQ Investor Relations: ir.akamai.com
CAMBRIDGE, Mass., April 08, 2026 (GLOBE NEWSWIRE) -- Akamai (NASDAQ: AKAM) released a new State of the Internet (SOTI) report examining how AI bots are reshaping the digital publishing ecosystem. Protecting Publishing: Navigating the AI Bot Era finds that AI bot activity surged by 300% in 2025, with the media industry, which includes publishing companies — ranking second globally with 13% of AI bot traffic. AI bots overwhelmingly targeted publishing organizations, which made up 40% of that activity. This concentration highlights how content-rich websites have become prime targets for automated scraping. Companies increasingly deploy AI bots to collect data for large language models (LLMs) and to power AI-driven search tools. While AI training crawlers generate the most automated traffic, AI fetchers — bots that retrieve content in real time to answer user queries — pose a more immediate threat. By delivering answers directly through AI assistants, these tools reduce the need for u
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