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AI is changing the lucrative search business. Here's how to pick the winners — and avoid the losers [CNBC]
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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Concerns over a potential plunge in web traffic due to artificial intelligence — and its impact on many businesses — may have been overblown. The proliferation of artificial intelligence tools in web navigation have raised concern that Google, as well as companies that rely on consumers reaching them through search results, could see their business take a hit. A study by the Pew Research Center found that users who encounter an AI summary when searching are about half as likely to click on a traditional search result than those who aren't met with one. Another survey from Bain found that 80% of consumers have come to rely on these "zero-click" results in at least 40% of searches — reducing organic web traffic by approximately 15%-25%, Bain said. But investors may be overestimating the hit these companies will take due to this shift. "The death of search is greatly exaggerated," Wedbush Securities analyst Dan Ives told CNBC. He pointed to Google-parent Alphabet 's latest quarterly figu
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