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AI Kills SEO As The Whole World Watches [Forbes]
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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This week, we're seeing fairly robust coverage of additional declines in conventional Google search – you know, the kind where you enter a string of keywords, and look through resulting SERP pages to find what you want. We've been getting notified about this for some time now – how in the mad rush to build AI tools, Google is threatening its own dominant business, the business of keyword search. But now, it seems like the phrase “Google apocalypse” has been freshly introduced, indicating a critical mass that will change the game for millions of users and businesses. “Now that AI-generated summaries are being integrated into search results, anyone looking for information has less reason to click through to the websites where that information originates,” wrote Klaudia Jazwinska at the Columbia Journalism Review July 31 , including estimates from Pew and other parties. “For media publishers whose business models rely on referral traffic to bring them advertising revenue, this shift
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