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Anonymous messaging app NGL was acquired by ‘earnphone' startup Mode Mobile [TechCrunch]
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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NGL quickly climbed the App Store charts after its launch in late 2021, joining a group of similar apps popular among teens that allow users to send and receive anonymous questions and messages. But it's been embroiled in controversy for most of its existence. Anonymous messaging apps are problematic because they can encourage bullying among teens — Snapchat banned third-party apps like NGL, LMK, Sendit, and YOLO from its platform in 2022 after a parent sued the company for its alleged role in her teenage son's suicide. NGL also came under fire for its shady growth hacking tactics, like sending fake messages to users that seemed like they were from real people but were actually automated by the app. Some users were tricked into paying a $9.99 monthly subscription to get hints about who sent the messages, which were fake. After a two-year investigation, the FTC announced in 2024 that it would ban NGL from offering its app to minors — one of its most drastic interventions to prot
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