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Devastated by his videos being posted to a porn site, this founder hit on an AI startup idea [Yahoo! Finance]
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Over a call, Purcell told me, “I was dating a girl who was in the tech industry, and she asked me if I wanted to make some personal videos with her. About four or five years later, they all ended up on the internet, and I was the last one to find out. My then-girlfriend slid her phone across the counter to me with the videos on the phone. It was pretty horrible.” Purcell then looked into services that could help him take the videos down, but most were aimed at large enterprises rather than creators. “There wasn't really anything out there to help individuals," he recalled. Resolved to come up with a solution to help prevent such violations, Purcell roped in his co-founder Jonny Smyth (now CTO of the startup) to build Ceartas in 2021. The startup applies AI to bolster brand protection and anti-piracy services for content creators and brands and has now raised $4.5 million in a seed round from Earlybird Venture Capital, as well as Upside VC, a fund established by Sidemen, a YouTube
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