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Hexaware Strengthens Data Capabilities with Acquisition of Softcrylic [Yahoo! Finance]
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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US:NASDAQ Investor Relations: abc.xyz/investor
announced the acquisition of Softcrylic, a premier data consulting firm headquartered in Minneapolis . This strategic acquisition bolsters Hexaware's data and analytics capabilities, enabling the company to offer clients a comprehensive suite of services to drive marketing and customer journeys through data and technology. By leveraging Softcrylic's expertise in customer journeys and marketing technology alongside Hexaware's engineering prowess and AI expertise, the integrated organization will enhance the capabilities of the CMO office in driving business growth through effective data utilization. Together, they will enable enterprises to extend and customize the data journey beyond marketing into multiple lines of business. "The acquisition of Softcrylic aligns perfectly with our vision of becoming a dominant preferred partner for our clients' needs around customer and marketing analytics," said Girish Pai , Global Head - Data & AI at Hexaware. "Softcrylic's deep data capability
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