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Stockreport

Hollywood editors get new AI tool [Los Angeles Times (CA)]

Alphabet Inc. - Class C Capital Stock (GOOG)  More Company Research Source: Los Angeles Times
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm Check Earnings Report
US:NASDAQ Investor Relations: abc.xyz/investor
The company behind industry-standard platforms Pro Tools and Media Composer said it is entering a multi-year partnership with Google Cloud. The goal is to implement both generative and agentic AI so that users can turn the “mostly manual process into an intelligent, AI-assisted experience,” Avid said in a statement Thursday morning. “The primary bottleneck in Hollywood is manual labor [in editing] and managing thousands of hours of high-risk footage,” Avid Chief Executive Wellford Dillard told the Times. . “This isn't us just adding a new tool. It's going from static files sitting on hard drives, to living data that understands its context.” Google's Gemini models and Vertex AI will be embedded directly into Avid's processes, offering customers a chance to accelerate their editing time. Avid's Media Composer, the editing system used on most professional film and TV productions, will now include a Gemini extension that could enhance metadata and generate B-Roll. The company [Read more]
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Stockreport

Hollywood editors get new AI tool [Los Angeles Times (CA)]

Alphabet Inc. - Class C Capital Stock  (GOOG) 
More Company Research Source: Los Angeles Times
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm Check Earnings Report
US:NASDAQ Investor Relations: abc.xyz/investor
The company behind industry-standard platforms Pro Tools and Media Composer said it is entering a multi-year partnership with Google Cloud. The goal is to implement both generative and agentic AI so that users can turn the “mostly manual process into an intelligent, AI-assisted experience,” Avid said in a statement Thursday morning. “The primary bottleneck in Hollywood is manual labor [in editing] and managing thousands of hours of high-risk footage,” Avid Chief Executive Wellford Dillard told the Times. . “This isn't us just adding a new tool. It's going from static files sitting on hard drives, to living data that understands its context.” Google's Gemini models and Vertex AI will be embedded directly into Avid's processes, offering customers a chance to accelerate their editing time. Avid's Media Composer, the editing system used on most professional film and TV productions, will now include a Gemini extension that could enhance metadata and generate B-Roll. The company [Read more]
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