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If You Do One Thing to Improve Customer Satisfaction, Do This [Yahoo! Finance]
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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It costs five to 25 times as much money to acquire a new customer (think of all the expenses of marketing, advertising, and sales) as it does to keep an existing customer happy. But many small businesses put too much effort into customer acquisition, and not enough into customer retention. Let's look at how your business can get better at listening to your customers -- and why it matters for boosting your sales. Ask your customers for feedback Small business marketing tends to focus on talking to customers -- sending out email marketing , posting on social media, using search engine advertising to reach customers and put a message in front of customers. But are you listening? Try to build this into your everyday business processes: ask your customers for feedback. This can be as casual as interpersonal conversations when customers are making a purchase, or more formal like customer comment cards. If your customers have agreed to share their phone number and email addresses wi
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