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Instagram brings Reels to the big screen, starting with Amazon Fire TV [TechCrunch]
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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By bringing Reels to TVs, Instagram can better compete with YouTube, which largely dominates the TV space . Instagram likely wants viewers to switch to its TV app while watching content on the couch, similar to flipping through TV channels. For example, you could be watching something on Netflix and decide you don't have the attention span for a movie or episode, and decide to watch Reels instead. IG for TV is personalized to each user, as it shows Reels based on the content and creators you enjoy on the Instagram app. Reels will be organized into channels and categories based on topics such as comedy, music, and lifestyle, making it easier to explore different types of videos. Reels will also play automatically, so you won't have to keep scrolling to watch what's next. You still have the option to skip to the next Reel. You can like, view comments, and re-share reels. Image Credits: Instagram Users have the option to pair IG for TV with their Instagram app and add up to five
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