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LinkedIn's profile verification push is accelerating — and India is leading the charge in 2025 [TechCrunch]
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India is emerging as the fastest-growing market for profile verification, highlighting the country's expanding influence on how digital work networks operate. LinkedIn members are adding around 30 million verifications to their profiles each year, with adoption up more than 38% year-over-year in 2025, Oscar Rodriguez, LinkedIn's vice-president of trust products. The increase follows the company's announcement last week that more than 100 million users have added at least one verification. In 2022, LinkedIn began rolling out profile verification to provide clearer signals of authenticity on the platform. It initially focused on confirming members' workplace or identity, including through company email addresses, before expanding to government-issued ID checks , and have since been extended to company pages and job listings. Most LinkedIn members who have added a verification to their profile have done so by confirming their association with a workplace, typically using a company
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