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Netflix is betting on podcasts to become the new daytime talk show [TechCrunch]
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The streamer signed deals with iHeartMedia and Barstool Sports this week, in addition to a recent deal with Spotify , to gain exclusive video rights to select shows. The company is also rumored to be in talks with SiriusXM Podcasters see this as an offensive move with YouTube as the primary target. And the data provides a convincing argument. YouTube shared this week that viewers watched over 700 million hours of podcasts on living room devices (like TVs) in 2025, up from 400 million last year. “As people begin to spend less time watching traditional television, and more time watching short form or low cost, low production value content on YouTube, that might present a long term competitive threat to Netflix,” Matthew Dysart, an entertainment attorney and former head of podcast business affairs at Spotify, told TechCrunch. While podcasters might understand the motivation, not everyone is convinced about Netflix's move. Some podcasters told TechCrunch they're not sure there is lo
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