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RBC Raises Alphabet (GOOGL) Target on AI Advertising Momentum [Yahoo! Finance]
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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US:NASDAQ Investor Relations: abc.xyz/investor
price target on the stock to $375.00 (from $315.00) while maintaining an “Outperform” rating. Firm analysts see AI ad rollout momentum, an expanding SMB total addressable market, and expectations that Olympics-specific CTV auction will drive future inflationary lift. They highlighted how that AI Overviews (AIO) ads are now fully flowing from Pmax, Search, and other platforms. Meanwhile, AI Mode ads are only available for AI Max adopters with mixed feedback so far. Pricing didn't increase as much as META, even though conversion was stable. The tech giant has reduced customer data requirements for targeting from 1,000 to 100 users, expanding to Demand Gen and broadening the total addressable market for a new cohort of SMBs. This allows a new cohort of advertisers' access to the latest model improvements for probabilistic targeting, following a similar rollout for Search in May 2025. A separate CTV product and auction is being launched by the company specifically for the Olympics
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