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Short-form videos on social media are both a problem and an opportunity for Netflix, co-CEO Ted Sarandos says [Fortune]
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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On one hand, they boost the streamer's content when they make videos about it—reacting to plot twists in popular shows and rating new episodes, for example. But social media also directly competes with the streamer for the time and eyeballs of viewers—with some social media fanatics spending hours per day watching their favorite creators preen in front of the camera, tell stories, and attempt stunts. Netflix's top executives are well aware of the frenemy dichotomy. “When I look at the short-form viewing on YouTube and TikTok, some of it is adjacent and quite complementary to our viewing—our trailers, or creators expressing their fandom for our shows, like posting a Wednesday dance or ugly-crying watching One Day,” co-CEO Ted Sarandos said during the company's Thursday call with investors and analysts, after reporting first-quarter earnings. Videos about Netflix content that go viral “actually increase the fandom of our shows,” Sarandos said. Having loyal fans is important to Netfl
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