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YouTube rolls out age estimation tech to identify US teens and apply additional protections [TechCrunch]
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The company says it will use a variety of signals to determine the users' possible age, regardless of what the user entered as their birthday when they signed up for an account. When YouTube identifies a user as a teen, it intr oduces new protections and experiences, which include disabling personalized advertising, safeguards that limit repetitive viewing of certain types of content, and enabling digital wellbeing tools such as screen time and bedtime reminders, among others. These protections already exist on YouTube, but have only been applied to those who verified themselves as teens, not those who may have withheld their real age. For instance, in 2023, YouTube began limiting repeated viewing of videos that could trigger body image issues or those that display social aggression. The company has also been developing digital wellbeing tools since 2018 If the new system incorrectly identifies a user as under 18 when they are not, YouTube says the user will be given the option
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