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Authentic Is Relaunching Sperry Across UK and Ireland [Yahoo! Finance]
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Brand owner Authentic Brands Group inked a partnership with Gardiner Bros to distribute the boat shoe heritage brand across the U.K. and Ireland for men's and women's footwear. More from WWD Authentic Brands Group Taps Amazon Exec to Head Marketplace Effort Todd Snyder Updates Sperry's Signature Boat Shoes, CVO Sneakers for Summer David Beckham, Jamie Salter Inaugurate Authentic Brands Group APAC Headquarters in Shanghai “We're proud to partner with Gardiner to introduce more consumers to Sperry 's storied heritage,” Henry Stupp, Authentic's president, lifestyle & entertainment, EMEIA, said. “With their deep expertise in distribution and strong retail relationships, Gardiner is the ideal partner to accelerate Sperry's growth in these key markets, bringing signature styles, like the iconic original boat shoe, to a new generation of consumers.” (Aldo Group is the brand's North American operating partner.) Authentic acquired the Sperry brand in January 2024 from Wolverine Wo
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